How to Double Podcast Downloads Overnight

To say podcasting has become really massive is now an understatement. Nowadays, almost everyone—ordinary folks, brands, businesses, and even celebrities have jumped in on the podcasting bandwagon.

If you’re considering getting into podcasting yourself, you have quite a challenge in your hands. With over 250, 000 (and growing!) podcasts nowadays, how do you stand out? That sounds like an overwhelming task. And it can be especially if you’re still trying to find your way around.

So rather than taking on a challenge as humungous, let’s break the challenge down to attainable bits and start with the basic—how to double your podcast downloads overnight.

The following tips and ideas should get your brainstorming off to a great start:

Invite famous celebrities and personalities

Let’s start with an obvious one first—invite celebrity guests to your podcast. Who doesn’t want to listen to famous people talk about topics that are near and dear to you? And even if famous personalities and celebrities won’t be able to provide in-depth insights, people are still more inclined to listen just to hear what they have to say. Undoubtedly, this technique is highly effective but definitely not an easy one to pull off.

Ensure your audio quality is impeccable

The importance of this one cannot be overstated. However, it is unfortunate to note some people don’t really realise how crucial flawless audio quality is until it is too late. To give you a little perspective, take the following information into account.

There are two types of people who listen to podcasts:

• Individuals who always listen
• Individuals who are told to check an episode out

However, no matter how awesome your content is or how flawlessly the interview went, it’s all useless when the audio quality is crappy at best. Not only that, no one will bother to listen, much more recommend a podcast whose audio quality leaves much to be desired.

That being said, consider investing in the services of experts a must. Seasoned professionals like the team from Podcast Engineers will not only be able to help you present a podcast with exceptional audio quality, they can also help you out with pretty much anything that can put your podcast in a league of its own.

Make sure your production quality is topnotch

Some podcasts act like news stories—they have extra interviews, they do interviews on the street, the works. This might not be common knowledge but these types of shows get at least 10 times the number of downloads compared to average interview show.

You’re probably wondering why. The answer is simple. More people are drawn to stories than just people merely talking. There’s also a reason not a lot of podcasters get into a podcast production as elaborate.

Clearly, this type will require hard work—logistics, editing, etc. Not only that, you also need a story truly worth listening to. And yes, that’s where the true challenge lies.

Lastly, have a unique vision

As cliche as this may sound, we’ve definitely saved the best for last. If anything, doubling podcast downloads overnight will all boil down to one thing and that’s having a unique vision.

What’s your unique viewpoint on politics? On pop culture? On music? On stand up comedy? On your favourite TV shows or on brilliant personalities? Apart from coming up with a unique viewpoint, you also need to make sure your perspective is also clever and entertaining.

Having a unique vision can also help you come up with other techniques and concepts that can help your show stand out from the rest of the pack. Once you have this key component all figured out, doubling (or even tripling) your downloads should come easy.

Have you tried any of the ideas mentioned above? We’d love to hear how it worked out for you!

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