Podcast Guesting: How It Can Help Build Your Brand and Grow Your Business

To say podcasting has come a long way is an understatement. Statistics show that between 2015 and 2016, podcast listeners grew by as much as 23%. In the United States alone, 21% of the population listen to podcasts on a consistent basis. Undoubtedly, podcasting has become a force to be reckoned with.

Taking into account its massive popularity and clout, many entrepreneurs now consider podcasting a welcome addition to their marketing arsenal. In other words, from a niche web phenomenon, podcasting is now considered one of the most effective business tools available.

Richie Norton’s Story

As a marketing tool, podcasting can truly deliver results. One entrepreneur who can attest to this is Richie Norton. However, the successful solo-preneur has a unique twist to his podcast strategy—he does not have a show! Instead, the thriving author and entrepreneur focused on perfecting the “guesting” strategy.

To date, Richie Norton has appeared on more than 300 podcasts and has benefited tremendously from the experience. He claims a staggering 80% of the business leads he gets are from people who have heard him on podcasts. There was even a month when he closed a whopping $300, 000 worth of deals just from his podcast guesting efforts alone!

Pound-for-pound, podcast guesting is one business tactic that can produce impressive results with minimal effort. And it offers numerous benefits that are hard to miss. Some of the most notable ones include:

Targeted Audience

Nowadays, podcast guesting is considered one of the best marketing channels available for entrepreneurs. And this is not exactly surprising. For starters, a 20 to 40-minute interview can already give you access to a significant number of highly targeted listeners.

As if not enough, it will also give you the ideal venue where you can showcase your expertise, authority, and brand. And since people will hear your voice, establishing trust becomes way easier. Understandably, the more a consumer trusts you, the more likely they are to patronize the products or services you are offering.

Production Value

Most podcasts (established or otherwise), put a huge amount of effort into production. In other words, you can often expect nothing but the best in terms of content, sound, editing, and custom web graphics. You will also get custom show notes that will include your bio information, contact links, resources, and key takeaways from the episode.

Search Engine Optimization

Many search engine optimization (SEO) experts believe podcast guesting can give you the biggest bang for your buck. As a podcast guest, you’ll get shareable content and links that point back to your site. Moreover, any reviews you will get can also help build and increase your authority and credibility. Now, that’s stupendous gain for something that requires little to zero preparation.

With all the benefits podcast guesting offers, it won’t be long until it becomes an integral part of any robust business strategy. Have you tried podcast guesting to boost your marketing efforts? How did it go? Let us know in the comments section below.

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