Podcast Production: How To Choose The Right Agency For Your Project

Whether you’ve started a podcast for business or personal purposes, you would want to make sure that your podcast is the most engaging it can be. There’s never been a better time for podcasts. Question is, can you come up with a stand out podcast all by yourself?

There are many success stories of people doing awesome podcasts on their own. The task, however, is no easy feat. Not only will you have to wear multiple hats, but you’ll also have to dedicate loads of time to ideating, writing, recording, editing, and everything in between.

Think this is too overwhelming? Don’t let your great idea and content go to waste. Here’s where a podcast producer or production company can come in to make all your podcast ideas come to life.

How Can A Podcast Production Company Help You? 

Simply put, a podcast production company is a team of seasoned podcast pros ready to help you on the execution side. Think of them as your partners in creating, growing, and marketing your podcast. 

These experts can help you with different aspects of podcast production — from narrowing down your ideas and defining your strategy to recording and editing audiovisual content, finding and prepping guests, and promoting the podcast.

What To Look For In A Podcast Production Company

With a myriad of podcast production companies entering the scene, it can be difficult to choose the right one to work with. The keyword here is right. Who do you trust and how do you find the right kind of help?

We let you in on some questions to ponder before you sign on to work with any podcast producer or production company. Plus, some tips on how to evaluate and make the most out of a deal. 

What are the services they offer and what do they specialize in?

Learn more about what the podcast production team is capable of so you can determine if they are the right fit for your goal or business. Some agencies will focus on a specific task in the production process and others will focus on all of the tasks in the process. Ask them the following:

• Do they have a specific style, format, or content focus?
• Who records the videos and audio?
• What kind of podcasting equipment do they use?
• Will they help market and promote your podcast?

Some agencies have teams that can handle the whole podcasting process — from planning to producing, promoting, editing, marketing, and tracking progress — at scale. 

What are their previous projects? Do they have results that stand out?

It can be a major red flag if the production team won’t share examples of their work or won’t provide any testimonials or case studies. Their past and current clients can speak volumes about the quality of their projects and the kind of service you can expect from them.

Listen to their current and previous work and if possible, reach out to some of their clients. Find out if their goals were met or even exceeded by the production team. 

What processes do they use and how do they work with clients?

Do the members of the production team love what they do? And more importantly, do they have the consistency, grit, and passion to produce something special? Look for a podcasting partner that has clear systems and processes. From the get go, ask about details like timelines, workflows, and average turnaround times. 

How much do they charge?

Pricing can be a little tricky. Do your homework, shop around, and compare prices. Figures can vary greatly depending on the size, scope, and scale of the project. The more services you’ll require, the higher the amount of money you’ll have to shell out. Check if the rates align with your budget and comfort level, and make sure that you’re getting a solid return on your investment.

Excited to explore the possibilities of working with a podcast production team and take your show to new heights of growth and success? Record your best ideas and we’ll help you get your podcast off the ground. 

For more than eight years, Podcast Engineers has been empowering beginners, agencies, and entrepreneurs by helping them find their distinct voice and reach audiences wherever they are. 

Our talented team uses cutting edge equipment and top-notch techniques to produce, edit, and publish world-class podcasts that have premium audio-visual quality. Our focus is to deliver innovative branding and bespoke storytelling. 

Ready to start? Feel free to reach out and see how we can look after your entire show from start to finish.