Promoting Your Podcast Effectively: Here Are 5 Clever Ideas

Many new and seasoned podcasters share on thing in common—they find promoting a podcast truly challenging. Fortunately, while tough, effectively promoting your podcast can be done. Of course, that’s given you know how.

If you’re looking for proven and creative ideas and techniques, you’re in luck! We’ve made things easy for you by compiling 5 of the most effective podcast promotion tips you can try.

1. Submit your podcast to aggregators and podcatchers

If you are not familiar, the cool word podcatchers refers to applications that play podcasts. By far, the most popular one is the primary podcast app in iOS (yes, the one with the picture of a microphone and the purple icon).

Aside from the iOS podcatcher, there are several other apps that play and collect podcasts. With podcasts becoming increasingly popular, it’s now also easy to find websites that feature new podcasts.

Other popular podcatchers you can check out include:

• Stitcher
• Overcast
• PodcastLand
• TuneIn
• Castro
• Podcast Addict
• Downcast
• Bello Collective
• Podcast subreddit

It’s fortunate to note that most podcasts work great with the abovementioned services especially if you are already on iTunes. When you can, consider it best to try out some (or all) of the apps so you can provide a better listening experience to your fan base.

2. Make guest appearances on other podcasts

Akin to politicians who tour the country before the election or movie stars who hit numerous talk shows to promote their movie, you can also make guest appearances in podcasts related to your niche.

Since booking podcast guests can entail a lot of work, many podcasters are likely to appreciate your proactive outreach. The more guest stints you can score, the better since you’ll have more opportunities to promote your new show.

If you want to find a list of podcasts in your niche, simply head to the iTunes listing page and shortlist podcasts you can reach out to. You’d be delighted to know there’s no shortage of podcasts you can score a guest stint in. In fact, in the “business” category alone, there are 240 shows (and counting) you can pick from!

3. Transcribe your podcast audio

Many popular and successful podcasts provide a full transcript of their show. If it’s something you’re not really keen on doing, you can always take a different route. In other words, rather than providing a full transcript, you can opt to provide highlighted portions and key takeaways and incorporate it in the show notes.

Whether you provide a full transcript or just selected excerpts is still entirely up to you. However, it pays to remember that transcripts can significantly help your SEO efforts. In line with this, it’s also a good idea to integrate links and lead capture forms in your show page notes.

4. Prepare at least 3 episodes for release on launch day

Pat Flynn, founder of Smart Passive Income learned things the hard way when he got negative reviews from people who were upset to find out he released only one episode when they craved more.

If anything, this is one key tip you need to keep in mind. Research shows the minimum number of episodes you should prepare is 3. Jason Zook believes this multi-launch strategy will not only help you make the New and Noteworthy list, it can also help you get significant traffic.

5. Use social media to promote your show

Share sound bites, teasers, videos, etc. And that’s just for starters. When working with social media, be as creative and open-minded as possible. Fortunately, social media allows you to do so many things and in some cases, may even reward your creativity.

If truth be told, there’s no shortage of ideas when it comes to promoting your work using social media. However, if you are clueless as to where to begin, the following tips should get your efforts off to an exceptional start:

• Share details of your show on Facebook or you can tweet about it. Make sure you include the iTunes URL in your posts.
• Create inspirational quote images in Pablo or Canva and use it to promote your show. Don’t forget to include your show’s link on iTunes.
• Use your social media accounts to give your followers a preview of your next offering at least 24 hours ahead of the launch.
• Don’t shy away from re-sharing the podcast episode you would like to promote multiple times.

What other effective and creative ideas have you tried to promote your podcast? We’d love to hear about it!

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